COURSE NAME AND NUMBER

BOT 2813/BOA 2613 Business Communication

                                                                                                                   

CATALOG DESCRIPTION

This course develops communication skills with emphasis on principles of writing business correspondence and reports, and preparing presentations using electronic media.  Prerequisites: Mechanics of Communication (BOT 1713) and Document Formatting and Production (BOT 1113) or consent of instructor.

* Students should be familiar with basic business letter styles including block and modified block, memorandums, e-mail, etc., and should possess knowledge of Microsoft Word along with keyboarding skills.

 

CREDIT/CONTACT HOURS

3

 

TEXTBOOK

Business Communication: Process & Product

6th edition

Guffey, M. E.

ISBN 0324578687

525 pages hardcover

© 2008

Cincinnati, OH: South-Western

 

SUPPORTING MATERIALS (lab manual, website, student manual, art/drawing supplies, etc.)

Webtutor Access Key to Accompany Business Communication:  Process & Product, 6e  (purchased in bundle or separately on web)

 

TEACHING METHODS

Lecture, Powerpoint slides, Letter-writing activities, Class discussion, Handouts, Demonstration

 

ATTENDANCE 

1.         No more than 6 absences on MWF classes and no more than 4 absences on TR classes are allowed.  Evening classes which meet once a week will allow no more than 2 absences.  No more than 2 absences will be allowed during a summer session.  Please see the college CATALOG for more details on class attendance.  Students who exceed the number of absences in class will be dropped from the class with a grade of “F” for non-attendance.

 

2.         Students who miss class or lab while on school-sponsored activities excused through the Dean’s office will not have that absence counted against them; however, they are still responsible for turning in assignments on time.

 

3.         Only those students who have verified excused absences in any class will be allowed to make up tests.

 

4.         All assignments may be turned in early, but will not be accepted late!  To compensate for emergency, unavoidable, or school sponsored activity absences, 3 daily grades will be dropped at the end of the semester in determining the final daily average.

 

5.         Three tardies count as one absence.  Students who miss more than 10 minutes of class or lab time for tardiness will be counted as absent for that class period.

 

 

 

COURSE OUTCOMES (general objectives)

1.    Compose written communications and presentations.

 

STUDENT LEARNING OUTCOMES (SLO’s) (specific objectives)

a.         Identify direct, indirect, and persuasive approaches to writing business correspondence.

b.         Develop skills to produce clear, concise, complete, accurate, and courteous messages.

c.         Compose effective business letters and e-mail messages.

d.         Apply communications skills to the employment process.

                        (1)       Construct or update a resume.

                        (2)       Compose a letter of application.

                        (3)       Compose a follow-up letter.

                        (4)       Complete an employment application.

                        (5)       Apply appropriate techniques for employment interviews.

e.         Implement appropriate skills for communicating with a diverse workforce and international audiences.

 

ASSESSMENT (projects, papers, tests, activities, etc. that will be evaluated)

Daily grades, class participation, WebTutor activities, PowerPoint project/presentation, job interview unit, unit tests, final exam

 

EVALUATION (grading scale, rubric, checklists, etc.)

Rubric, checklists, grading scale:    

                        A = 90-100

                                    B = 80-89

                                    C = 75-79

                                    D = 70-74

                                    F = Below 70

                                    F = Unofficial Withdrawal

 

ACADEMIC HONESTY

Academic honesty is a fundamental attribute of higher learning.  Students who violate the principle of honesty deny themselves an opportunity to master the skills that they are credited to possess, cheat their classmates of deserved recognition, and demean the college and its degrees.  It is a matter of great concern that all members of the college community strive for high standards of personal integrity.

            Evaluation of each student’s level of knowledge and understanding is a vital part of the teaching process, and requires tangible measures such as reports, examinations, and homework.  Any act that interferes with the process of evaluation by misrepresenting the relationship between the work being evaluated and the student’s actual state of knowledge is an act of academic dishonesty.  These acts of dishonesty include but are not limited to:  fraud, cheating, plagiarism, forgery, and facilitating dishonesty.  (Definitions found in Northeast Procedures Manual).

 

ADA STATEMENT

 

AMERICANS WITH DISABILITIES ACT/SECTION 504 OF THE REHABILITATION ACT OF 1973 - (ADA)

Provide adaptations and modifications to the learning environment for eligible impaired and/or disabled students. All students with a disability, including distance learning students, are strongly encouraged to contact the ADA/Section 504 Compliance Officer located in Estes Hall at (662) 720-7207, or via email at kwpounders@nemcc.edu to discuss their disability and the appropriate accommodations. Students must self identify in order to receive accommodations. NEMCC Disability Applications may be obtained from the Counseling Center in Waller Hall, or online from the College’s website at www.nemcc.edu.