Rajini Matur
English 1123, 406___
T. Moore
TO:
Board of
Trustees of Bank of India
FROM: Rajini Maturu
DATE: February 10, 2003
Subject: Proposal
for institution of new check-cashing policy
PROBLEM: Customer dissatisfaction with the present
check-cashing procedure of the Union Bank of India Branch at
Secunderabad
ANALYSIS OF PROBLEM:
Presently,
there are four staff members of the Bank taking care of the four steps of the
check-cashing routine. During the banking hours between 10 a.m. and 2:30 p.m.,
there are about 70 customers. The customer first presents the check to a clerk,
who enters the check number and amount in a register. The clerk gives the
customer a metallic coin, called a token, with a number.
The customer then goes …
CRITERIA:
- Must
not exceed a budget of $2000.00
- Must
save time
- Must
satisfy both customers as well as tellers/bankers
ALTERNATIVES:
- Increase
the number of staff members by three
- Open a
teller counter
- Computerize
all customer records
EVALUATION:
- Having
three additional staff members to help cash checks would enable more
customers to be served at any given time. The cost of this change would
mean $500 per clerk, a total cost of $1500, which is within the budget
limit. However, the main drawback to this proposal is that the customers
would still have to wait for at least fifteen minutes to cash their checks.
- Opening a teller counter
would mean creating a separate cubicle with ledgers containing customer
information. The sample signatures of the customers …could be
managed by one employee called the teller officer. When a check is
presented for payment, the teller… This proposal would cost $1900;
hence, the expense… This would mean a considerable reduction in the
customer’s wait.
- Computerizing customer
records would allow check to be cashed in two minutes. This is the best proposal
as far as the time element is concerned. The cost involved … would
be $4000, however. The disadvantage is that it does not meet the budget
requirements.
RECOMMENDATED ACTION:
The second proposal of creating a teller counter appears to
be the most suitable action at this time. This proposal reduces the waiting
period to cash a check from thirty minutes to eight minutes, and the expenses
involved are within the budget specifications. Therefore, I strongly recommend
that the Board act immediately to institute this new policy as it will prove
beneficial to the bank as well as to its customers.